+390249444390 toctoc@whatever.it

EMIRATES

BE THERE NYC
Developed forGeometry Milan
ClientEmirates
Production DirectorSalvatore Urso
Production ManagerAnna Zuliani
ScenographerArianna Ceravone
ArchitectGiorgio Andrea Giannone
App DeveloperValentina Genovese
Thanks toCalogero Costanza
EngineerGiuseppe Stampa

A SLICE OF NY IN MILAN

To communicate that Emirates flies every day from Milan to New York we thought to install a real open sky set, representing a NY suggestive district. We offered the consumers the opportunity to live real interactive experiences and to be there to enjoy the Big Apple, in Milan.

Basketball wonders

Immersion, interaction, engagement.

We focused on street basketball. Two professional players performed free throws on demand. We had freestylers and street artists. We also increased the interactivity between the scene and passers-by with games and mini competitions, creating a broad echo on social medias.