+390249444390 toctoc@whatever.it

GRANA PADANO

IL BUONO CHE C'È IN NOI
Developed forPOCKO
ClientConsorzio Tutela Grana Padano
Art DirectorSalvatore Urso
CD & CopywriterAlessandro Sabini
Account DirectorDaniele Cobianchi
Account SupervisorClaudia Pegoraro
TV ProducerAlessia Pietromarchi
ProductionMovieMagic
DirectorMario Zozin
DOPPhilipp Haberlandt
MusicPietro Cantarelli
SpeakerSimone D'Andrea

Commercial

The good in us

Grana Padano had not been present in the media for quite some time. In a period of fierce economic crisis, they felt the need to return on air, communicating the main characteristic perceived by consumers: savory goodness. Finally, under the daily bombardment of bad news, something good.

Good to eat,
good to read.

Print campaign

The whole production chain of Grana Padano is in the name of goodness. Here’s how a really good cheese is made and arrives on our tables. The only note of severity: quality checks.

Behind the scenes

The making of

The commercial was entirely shot in Italy. 4 days of production. More than 40 people on the set. Wake up at 3:30 am to be ready at dawn, when the miracle of the birth of Grana Padano begins.