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LG Gram

L'INCREDIBILE LEGGEREZZA DEL FARE.
Developed forLG
Creative DirectorSalvatore Urso
Senior Art DirectorVeronica Scalia
Senior CopywriterAdriano Disabella
Art DirectorIrene Cacciatori
Video EditorLuca Silvestri

WEB VIDEO

The unbelievable lightness of doing

LG laptops were not on the market in Italy. At least until 2019, when the Korean multinational made a special operation on Amazon.it to launch LG Gram, a compact and super-light notebook. The video satisfies the technical curiosities of the Italian audience and… calls them to action.