Challange: Cesvi, an italian no profit organization, wants to speak about its environmental commitment by giving a motivating example of the right behaviour to take in order to save forests.
Idea: The aim is to show an enivironmentally friendly choice. By reducing paper consumption to a minimum, it is possible to save trees. This message reaches the target using a particular approach. The postcard is a clear example of how to avoid wasting paper. Within a week, the postcard was completely “sold out” and after four months people still continued to ask for it.
Headline: USE LESS PAPER.
Subhead: TO SAVE FOREST YOU JUST NEED TO REMEMBER IT.
developed for PUBLICIS
Art director: Salvatore Urso
Copywriter: Katia Cosco