Challange: Principe produces a very famous italian ham, which is called San Daniele. The brand wants to underline its commitment in the raw material selection in order to offer a procuct that is very high in quality and taste. Additionaly it is necessary to enphatize the importance of the production and quality control phases.
Idea: The brand word Principe means Prince. We used the brand name to create a story and get a website visitors involved.. A very talented princess shows how difficult is to find a “Prince”. She will have a lot of trouble in looking for her “Prince”. In the end, because of her ability in recognizing a proper one, she will be recruit by the Principe’s Human Resourches Department. In this way we are able to show how difficult is the selection to have a Proncipe and the importance that our brand gives to all the different phases.
developed for LOWE PIRELLA
Art director: Salvatore Urso
Head of Art: Massimo Verrone, Silvia Messa
Copywriter: Sergio Ballanti