The goal of TCL, a leading technology brand and new official partner of the ItalianMen’s and Women’s National Teams, was to effectively communicate the feeling of enjoying great soccer through their 98″ 4K Ultra HD TV.

The 30″ commercial, produced by Whatever, shows with a hint of irony the unique and engaging experience of watching a soccer game through a TCL screen, so high-performing and engaging that feels like being at the stadium!

In the weeks leading up to the 2024 European Football Championship, the spot lit up Milano Cadorna Station, which has approximately 130 million people transiting each year.

Broadcast from as many as 71 high-resolution LEDwalls with built-in audio, the commercial captured the attention of more than 1.5 million passengers, making sure that TCL’s message resonated loud and clear and preparing the audience for the thrills of the big championship.