Chasing Beauty

Artist/PhotographerAntonio Saba
ProductionWhatever Milan
Creative DirectorSalvatore Urso
Production ManagerAnna Zuliani
Senior Art DirectorVeronica Scalia
Art DirectorIrene Cacciatori
MUA & Hair StylingMirela Rusu
MUA AssistantCristina Masoni
StylingSashka Gavrilovska
Post ProductionAnnalisa Ghiro
Video BackstageFilippo Valluzzi, Matteo Bonavolta
LocationGrotta Giusti Tuscan Resort & Spa
ModelFelicia Cigorescu
DressFlavia Cavalcanti
JewelryDaniela De Marchi


The project.

Antonio Saba’s “Chasing Beauty”, curated by the famous art critique Vittorio Sgarbi, is a coffee table book featuring the Italian photographer’s most outstanding work of the past few years. Whatever Milan managed several photo shoot productions, offering creative support and attending every stage of the overall production process.


Producing the impossible.

This shot was virtually impossible to achieve. In fact, the location had a humidity rate of 98%, incompatible with the digital technology needed to take the picture. After careful analysis of the environment and the equipment, we managed to invent an isolation method to protect the camera and a ventilation system that avoided the condensation effects.

Another noteworthy element: the make-up of the model. She was to impersonate a water nymph, a supernatural being from Greek and Roman mythology. The photographer imagined it as an amphibious creature, equipped with gills. To shape them we relied on the special skills of a movie make-up artist.



Antonio Saba is an Italian photographer now based in Dubai, UAE. In his 30 years career has travelled the world shooting architecture, lifestyle and staged photography for the most important international Luxury hospitality brands and magazines, such as The Peninsula, Waldorf Astoria, Shangri-La, Vogue Italia, Palazzo Versace, among others. Whether on commercial assignments or personal work Antonio is obsessed in the pursuit of Beauty in its several visual forms, and always delivering in his distinct and very recognizable style.


The making of.