After more than 15 years of solid experience in Milan, Whatever is opening a new office in the heart of Rome, on Via di Propaganda, just steps away from Piazza di Spagna.A strategic and natural choice to be closer to our clients in Central and Southern Italy, to strengthen existing partnerships, and to create new […]
Whatever was invited to convey the essence of PM23, the new space created by the Valentino Garavani and Giancarlo Giammetti Foundation, in the heart of Rome. A cultural hub and a vibrant symbol of beauty, art, and philanthropy, PM23 was born from the refined aesthetic vision of its founders, with a strong outlook toward the […]
On May 3rd, the legendary Cinecittà Studios hosted the 69th edition of the David di Donatello Awards, and our team captured the celebrities’ looks on the red carpet alongside Elle Magazine, not with the usual photoshoot. For the first time, the prestigious event was filled with a touch of Hollywood thanks to our GlamBOT, a […]
Nowadays every event is documented in real time and it is essential to be on the track and be able to report what happens quickly and qualitatively flawlessly. This is why on December 2nd we went to the launch of “The Ferragnez”, the docu-reality about Chiara Ferragni and Fedez by Amazon Prime Video. The Whatever […]
On Saturday 13 November Lady Gaga arrived in Milan for the Italian premiere of “House of Gucci”, the Ridley Scott’s film in which she plays Patrizia Reggiani, accused of having commissioned the murder of her husband Maurizio Gucci. Our agency took care of the official photographs and video footage, both during the press conference at […]
On the occasion of Black November we made a series of videos for LG. A client who has given us the opportunity to get off the rails of more institutional communication, to tell a story that accompanies the viewer on a journey of discovery. The protagonist of the videos is a wolf: the viewer is […]
PerleVerdi is a new line of products for large-scale distribution present on the national market and expanding internationally. It sells high quality fruit and vegetables, packed with compostable materials. Our agency followed the birth of the brand, conceiving the name and designing the packaging, and then taking care of all the communication. We recently thought […]
In collaboration with photographer Irina Litvinenko, our crew made a fashion editorial for the prestigious French magazine L’Officiel. The theme of the work revolves around flowers: the models, in fact, wear top international brands clothes and accessories, adorned with lush paper flowers.
For the launch of the new LG cordless vacuum cleaners, LG CordZero, we have created an offline and online campaign that highlights their performances: maximum suction power, suitability and deep cleaning. Headline: The cordless vacuum cleaner that knows no bounds.Body copy: Choose the super power of CordZero, the long-lasting vacuum cleaner that captures even the […]
To present the restyling of her blog, “La Pinella”, Alessia Marcuzzi chose… Whatever. The launch video, shot last February by our crew between Rome and Milan, features Marcuzzi and a group of specialists in various sectors (nutritionist, gynecologist, dermatologist, yoga trainer, make-up artist, stylist and editor in chief). A real A-Team, ready to share advice with […]
