Grana Padano had not been present in the media for quite some time. In a period of fierce economic crisis, they felt the need to return on air, communicating the main characteristic perceived by consumers: savory goodness. Finally, under the daily bombardment of bad news, something good.
The commercial was entirely shot in Italy. 4 days of production. More than 40 people on the set. Wake up at 3:30 am to be ready at dawn, when the miracle of the birth of Grana Padano begins.