In preparation for a collaboration with RAI – Radiotelevisione italiana (the national public broadcasting company of Italy), we have made this video story. The protagonist is Antonio Saba, an international photographer of Italian origin, who in the wonderful Sardinia’s scenarios was shaping a new artistic project. If everyone can now take pictures with their smartphone, it doesn’t mean that we are all photographers. This video reveals what lies behind a professional artistic shot: in addition to talent and passion, the finished work is the result of planning, creativity, technique, knowledge and effort.

Antonio Saba is an Italian photographer now based in Dubai, UAE. In his 30 years career has travelled the world shooting architecture, lifestyle and staged photography for the most important international Luxury hospitality brands and magazines, such as The Peninsula, Waldorf Astoria, Shangri-La, Vogue Italia, Palazzo Versace, among others. Whether on commercial assignments or personal work Antonio is obsessed in the pursuit of Beauty in its several visual forms, and always delivering in his distinct and very recognizable style.