Whatever was invited to convey the essence of PM23, the new space created by the Valentino Garavani and Giancarlo Giammetti Foundation, in the heart of Rome.
A cultural hub and a vibrant symbol of beauty, art, and philanthropy, PM23 was born from the refined aesthetic vision of its founders, with a strong outlook toward the future.
We worked to create a video that would enhance the unique identity of the space—its architectural elegance, its role, and its creative soul.
The visual narrative accompanies the opening of the inaugural exhibition “Orizzonti | Rosso”, a tribute to the iconic color that has defined Valentino’s aesthetic signature, through a journey bridging fashion and contemporary art.
Behind this project lies a deep connection with the Foundation’s core values: beauty as an absolute value, social commitment, and the desire to pass on a cultural legacy.
This connection marks the beginning of a shared journey, one that will continue in the coming months with new projects in collaboration with the Foundation.
